Professional Excellence Series專業卓越系列专业卓越系列
A 10-session professional programme (30 hours) that builds end-to-end change leadership capability—using Kotter's 8-Step Process as the backbone, with a running SME case study on AI transformation and hands-on AI tool labs at every step, so participants learn to lead any organisational change while leveraging AI as a change leader's co-pilot.一個 10 堂專業課程(30 小時),建構端到端變革領導能力——以 Kotter 八步流程為骨架,配合貫穿全程的中小企 AI 轉型個案研究,以及每步設有 AI 工具實戰實驗室,讓學員學會領導任何機構變革,同時善用 AI 作為變革領導的副駕駛。一个 10 堂专业课程(30 小时),建构端到端变革领导能力——以 Kotter 八步流程为骨架,配合贯穿全程的中小企 AI 转型个案研究,以及每步设有 AI 工具实战实验室,让学员学会领导任何机构变革,同时善用 AI 作为变革领导的副驾驶。
Why This Programme為何選擇本課程为何选择本课程
Each session dedicates a full 3 hours to one of Kotter's steps—deep enough to master the theory, practise the tools, and apply it to the running case study. No rushed overview; every step gets the attention it deserves, framed by introduction and capstone sessions.每堂課 dedicate 3 小時深入一個 Kotter 步驟——深度足以掌握理論、練習工具並應用於個案研究。絕非走馬看花的概覽;每一步都獲得應有的關注,並以導論及壓軸課程為框架。每堂课 dedicate 3 小时深入一个 Kotter 步骤——深度足以掌握理论、练习工具并应用于个案研究。绝非走马观花的概览;每一步都获得应有的关注,并以导论及压轴课程为框架。
A single detailed case study — an SME incorporating AI across its operations — runs through all 10 sessions. Participants don't just learn Kotter's steps; they apply each step to the same organisation, watching the change story unfold from urgency to institutionalisation.一個詳盡的個案研究——一家中小企在營運中導入 AI——貫穿全部 10 堂。學員不只學習 Kotter 的步驟,而是將每一步應用於同一機構,見證變革故事從緊迫感到制度化的完整展開。一个详尽的个案研究——一家中小企在营运中导入 AI——贯穿全部 10 堂。学员不只学习 Kotter 的步骤,而是将每一步应用于同一机构,见证变革故事从紧迫感到制度化的完整展开。
Every session pairs Kotter's Harvard research with complementary frameworks: Lewin's change model, ADKAR, stakeholder influence mapping, resistance curve, force field analysis, and appreciative inquiry—giving participants a complete change leadership toolkit.每堂課將 Kotter 哈佛研究與互補框架配對:Lewin 變革模型、ADKAR、持份者影響力映射、抗拒曲線、力場分析及欣賞式探詢——為學員提供完整的變革領導工具包。每堂课将 Kotter 哈佛研究与互补框架配对:Lewin 变革模型、ADKAR、利益相关者影响力映射、抗拒曲线、力场分析及欣赏式探询——为学员提供完整的变革领导工具包。
Session 10 culminates in designing your own organisation's complete Kotter 8-Step change roadmap — applicable to AI, digital transformation, culture change, or any strategic initiative. Real deliverable, peer-reviewed, facilitator-approved.第 10 堂以設計您自己機構的完整 Kotter 八步變革路線圖作結——適用於 AI、數碼轉型、文化變革或任何戰略計劃。真實交付物,同儕互評,導師認可。第 10 堂以设计您自己机构的完整 Kotter 八步变革路线图作结——适用于 AI、数码转型、文化变革或任何战略计划。真实交付物,同侪互评,导师认可。
Every session includes an "AI Change Leader Lab" where participants use AI tools hands-on: generating urgency narratives, drafting multi-channel communications, creating short-term win stories, building stakeholder outreach, and designing change roadmaps. Learn to lead change in the AI era — using AI itself as a leadership tool at every Kotter step.每堂課設「AI 變革領導實驗室」,學員親手使用 AI 工具:生成緊迫感敘事、草擬多渠道溝通、創造短期速贏故事、建構持份者外展及設計變革路線圖。學會在 AI 時代領導變革——在每個 Kotter 步驟中以 AI 本身作為領導工具。每堂课设"AI 变革领导实验室",学员亲手使用 AI 工具:生成紧迫感叙事、草拟多渠道沟通、创造短期速赢故事、建构利益相关者外展及设计变革路线图。学会在 AI 时代领导变革——在每个 Kotter 步骤中以 AI 本身作为领导工具。
Course at a Glance課程概覽课程概览
10-session professional development programme (30 hours), 3 hours per session10 堂專業發展課程(30 小時),每堂 3 小時10 堂专业发展课程(30 小时),每堂 3 小时
Mid-to-senior leaders, department heads, change agents, HR business partners, and project managers leading organisational transformation — whether AI adoption, digital transformation, culture change, or strategic pivots中高級領導者、部門主管、變革推動者、HR 業務夥伴及領導機構轉型的項目經理——無論是 AI 導入、數碼轉型、文化變革或戰略轉向中高级领导者、部门主管、变革推动者、HR 业务伙伴及领导机构转型的项目经理——无论是 AI 导入、数码转型、文化变革或战略转向
Kotter's 8-Step Process × running SME case study × AI Change Leader Lab at every step × stakeholder influence × resistance management × change communication × capstone roadmapKotter 八步法 × 貫穿全程中小企個案 × 每堂 AI 變革領導實驗室 × 持份者影響力 × 抗拒管理 × 變革溝通 × 壓軸路線圖Kotter 八步法 × 贯穿全程中小企个案 × 每堂 AI 变革领导实验室 × 利益相关者影响力 × 抗拒管理 × 变革沟通 × 压轴路线图
In-person, interactive workshops with case study analysis, stakeholder mapping exercises, resistance role-play, change communication labs, AI tool hands-on labs & capstone roadmap presentation面授互動工作坊,含個案分析、持份者映射練習、抗拒角色扮演、變革溝通實驗室、AI 工具實戰實驗室及壓軸路線圖演講面授互动工作坊,含个案分析、利益相关者映射练习、抗拒角色扮演、变革沟通实验室、AI 工具实战实验室及压轴路线图演讲
Course Introduction課程簡介课程简介
Most organisational change efforts fail — not because the strategy was wrong, but because leaders couldn't get people to adopt it. Research consistently shows that 70% of change initiatives fall short of their goals, with the primary cause being employee resistance and inadequate change communication. Leaders who understand change frameworks succeed; leaders who wing it don't.大部分機構變革努力失敗——不是因為策略錯誤,而是因為領導者無法讓人們採納。研究一致顯示,七成變革計劃未達目標,主因是員工抗拒和變革溝通不足。了解變革框架的領導者成功;憑直覺行事的領導者失敗。大部分机构变革努力失败——不是因为策略错误,而是因为领导者无法让人们采纳。研究一致显示,七成变革计划未达目标,主因是员工抗拒和变革沟通不足。了解变革框架的领导者成功;凭直觉行事的领导者失败。
This 30-hour programme is built on Kotter's 8-Step Process for Leading Change — the most widely adopted change framework in the world, developed at Harvard Business School. Each of the 8 steps gets its own dedicated 3-hour session, framed by an introduction session and a capstone project session. Throughout all 10 sessions, a single running case study — an SME incorporating AI across its operations — gives participants hands-on experience applying each step in a realistic context, so the learning transfers to any change initiative they lead in their own organisations.本 30 小時課程以 Kotter 領導變革八步法為基礎——由哈佛商學院開發、全球最廣泛採用的變革框架。八大步驟各設專屬 3 小時課堂,並以導論及壓軸專案為框架。在全部 10 堂課中,一個貫穿全程的個案研究——一家中小企在營運中導入 AI——讓學員在真實情境中親手應用每一步,確保所學能轉移至他們在自己機構中領導的任何變革計劃。本 30 小时课程以 Kotter 领导变革八步法为基础——由哈佛商学院开发、全球最广泛采用的变革框架。八大步骤各设专属 3 小时课堂,并以导论及压轴项目为框架。在全部 10 堂课中,一个贯穿全程的个案研究——一家中小企在营运中导入 AI——让学员在真实情境中亲手应用每一步,确保所学能转移至他们在自己机构中领导的任何变革计划。
The programme goes beyond Kotter alone: every session pairs the step with complementary frameworks — Lewin's force field analysis, the ADKAR model, stakeholder influence mapping, the resistance curve, appreciative inquiry, and nudge theory — building a complete change leadership toolkit. Crucially, every session also includes an AI Change Leader Lab — hands-on exercises where participants use AI tools to generate urgency narratives, draft multi-channel communications, create short-term win stories, build stakeholder outreach, and produce their change roadmap. In the AI era, change leaders who can leverage AI as a leadership tool at every step will outpace those who can't.課程不止於 Kotter:每堂課將該步驟與互補框架配對——Lewin 力場分析、ADKAR 模型、持份者影響力映射、抗拒曲線、欣賞式探詢及助推理論——建構完整的變革領導工具包。更重要的是,每堂課還設AI 變革領導實驗室——學員親手使用 AI 工具生成緊迫感敘事、草擬多渠道溝通、創造短期速贏故事、建構持份者外展及製作變革路線圖。在 AI 時代,能在每一步善用 AI 作為領導工具的變革領導者,將超越不能的人。课程不止于 Kotter:每堂课将该步骤与互补框架配对——Lewin 力场分析、ADKAR 模型、利益相关者影响力映射、抗拒曲线、欣赏式探询及助推理论——建构完整的变革领导工具包。更重要的是,每堂课还设AI 变革领导实验室——学员亲手使用 AI 工具生成紧迫感叙事、草拟多渠道沟通、创造短期速赢故事、建构利益相关者外展及制作变革路线图。在 AI 时代,能在每一步善用 AI 作为领导工具的变革领导者,将超越不能的人。
Participants leave with their own organisation's Kotter 8-Step change roadmap — enhanced with AI-generated deliverables at every step — ready for immediate deployment.學員帶走自己機構的 Kotter 八步變革路線圖——每個步驟均以 AI 生成的交付物增強——可即時部署。学员带走自己机构的 Kotter 八步变革路线图——每个步骤均以 AI 生成的交付物增强——可即时部署。
What Sets This Course Apart本課程的獨特之處本课程的独特之处
Unlike courses that use different cases each session, this programme follows one SME through all 8 Kotter steps — from creating urgency to institutionalising change. Participants see the full arc of a real transformation, understand how each step connects to the next, and experience the consequences of skipping steps.不同於每堂使用不同個案的課程,本課程跟隨一家中小企走過全部 8 個 Kotter 步驟——從創造緊迫感到制度化變革。學員看見完整轉型弧線,理解每一步如何連接下一步,並體驗跳過步驟的後果。不同于每堂使用不同个案的课程,本课程跟随一家中小企走过全部 8 个 Kotter 步骤——从创造紧迫感到制度化变革。学员看见完整转型弧线,理解每一步如何连接下一步,并体验跳过步骤的后果。
Most change leadership courses assume you're the CEO. This programme teaches how to lead change from any position — department head, project manager, HR business partner, or team lead — using influence, coalition building, and narrative, not positional power.大部分變革領導課程假設您是 CEO。本課程教授如何從任何位置領導變革——部門主管、項目經理、HR 業務夥伴或團隊主管——運用影響力、聯盟建設及敘事,而非職位權力。大部分变革领导课程假设您是 CEO。本课程教授如何从任何位置领导变革——部门主管、项目经理、HR 业务伙伴或团队主管——运用影响力、联盟建设及叙事,而非职位权力。
Most change courses mention resistance briefly. This programme dedicates Session 6 to removing barriers and Session 7 to generating short-term wins — teaching participants how to diagnose resistance types, design interventions, and build momentum through visible proof of progress.大部分變革課程簡略提及抗拒。本課程在第 6 堂專注消除障礙,第 7 堂專注創造速贏——教授學員如何診斷抗拒類型、設計干預措施,並透過可見的進展證據建立動力。大部分变革课程简略提及抗拒。本课程在第 6 堂专注消除障碍,第 7 堂专注创造速赢——教授学员如何诊断抗拒类型、设计干预措施,并通过可见的进展证据建立动力。
Session 10 is not a review — it's a capstone where each participant designs their own organisation's complete Kotter 8-Step change roadmap, applicable to AI adoption, digital transformation, culture change, or any strategic initiative. Peer-reviewed and facilitator-approved.第 10 堂不是複習——而是壓軸課程,每位學員設計自己機構的完整 Kotter 八步變革路線圖,適用於 AI 導入、數碼轉型、文化變革或任何戰略計劃。同儕互評及導師認可。第 10 堂不是复习——而是压轴课程,每位学员设计自己机构的完整 Kotter 八步变革路线图,适用于 AI 导入、数码转型、文化变革或任何战略计划。同侪互评及导师认可。
Every session includes an "AI Change Leader Lab" where participants use AI tools hands-on: generating urgency narratives from market data, drafting multi-channel communications, creating short-term win stories, building stakeholder outreach, automating progress dashboards, and producing the final change roadmap. Participants leave not just knowing Kotter's steps — but knowing how to use AI to execute each step faster and more effectively.每堂課設「AI 變革領導實驗室」,學員親手使用 AI 工具:從市場數據生成緊迫感敘事、草擬多渠道溝通、創造短期速贏故事、建構持份者外展、自動化進度儀表板及製作最終變革路線圖。學員帶走的不只是了解 Kotter 步驟——更是知道如何用 AI 更快、更有效地執行每一步。每堂课设“AI 变革领导实验室”,学员亲手使用 AI 工具:从市场数据生成紧迫感叙事、草拟多渠道沟通、创造短期速赢故事、建构利益相关者外展、自动化进度仪表板及制作最终变革路线图。学员带走的不只是了解 Kotter 步骤——更是知道如何用 AI 更快、更有效地执行每一步。
Session Curriculum每堂課程安排每堂课程安排
The Cost of Waiting錯過的代價错过的代价
The data is unambiguous: 70% of change initiatives fail, and the failure rate is even higher for leaders without a proven framework. Every failed change erodes trust, burns budget, and makes the next attempt harder. This course gives you the framework that turns the odds in your favour.數據明確:七成變革計劃失敗,沒有經過驗證框架的領導者失敗率更高。每次失敗的變革侵蝕信任、消耗預算,並使下一次嘗試更困難。本課程為您提供扭轉勝率的框架。数据明确:七成变革计划失败,没有经过验证框架的领导者失败率更高。每次失败的变革侵蚀信任、消耗预算,并使下一次尝试更困难。本课程为您提供扭转胜率的框架。
Every organisation is facing AI-driven disruption. Leaders who can guide their teams through AI adoption — using proven change frameworks, not trial and error — will be the most sought-after professionals in the next decade. Those who can't will watch from the sidelines.每家機構都面臨 AI 驅動的顛覆。能夠用經過驗證的變革框架(而非試錯法)引導團隊完成 AI 導入的領導者,將成為未來十年最受追捧的專業人士。做不到的人只能旁觀。每家机构都面临 AI 驱动的颠覆。能够用经过验证的变革框架(而非试错法)引导团队完成 AI 导入的领导者,将成为未来十年最受追捧的专业人士。做不到的人只能旁观。
Every day without a structured change approach, resistance hardens, early adopters get frustrated, and the coalition weakens. Leaders who delay change leadership training pay the price in lost momentum, increased turnover, and initiatives that stall halfway to completion.每延遲一天沒有結構化的變革方法,抗拒就會固化、早期採納者會感到沮喪、聯盟會削弱。延遲變革領導培訓的領導者將付出動力喪失、離職率增加及計劃半途而廢的代價。每延迟一天没有结构化的变革方法,抗拒就会固化、早期采纳者会感到沮丧、联盟会削弱。延迟变革领导培训的领导者将付出动力丧失、离职率增加及计划半途而废的代价。
Change leaders in the AI era don't just understand frameworks — they leverage AI tools to execute faster, communicate better, and generate deliverables that used to take weeks in hours. This course teaches you to use AI at every Kotter step: building urgency narratives, drafting communications, creating win stories, and producing roadmaps. Leave with an AI-powered change toolkit your peers won't have.AI 時代的變革領導者不只是了解框架——他們善用 AI 工具更快執行、更好溝通,並生成過去需要數週才能完成的交付物。本課程教授您在每個 Kotter 步驟使用 AI:建構緊迫感敘事、草擬溝通、創造速贏故事及製作路線圖。帶走您的同儕沒有的 AI 驅動變革工具包。AI 时代的变革领导者不只是了解框架——他们善用 AI 工具更快执行、更好沟通,并生成过去需要数周才能完成的交付物。本课程教授您在每个 Kotter 步骤使用 AI:建构紧迫感叙事、草拟沟通、创造速赢故事及制作路线图。带走您的同侪没有的 AI 驱动变革工具包。
Ready to lead transformation that people actually adopt?準備好領導人們真正採納的轉型?准备好领导人们真正采纳的转型?
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